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Case study - Monica

Case study - Monica

From a young age Monica was introduced to home cooked traditional Caribbean food, helping her mother on a Saturday afternoon making salt-fish fritters. She has a passion for cooking traditional, flavoursome Caribbean food.

Monica’s dream started when she visited Nottingham’s Sneinton Vegan Market as a test trader at. She also attended a networking event to support women in business, promoting samples of her traditional Caribbean food.

The result was the launch of ‘Monica’s Caribbean Kitchen’.

Monica’s Jobcentre work coach told her about Nottingham City Homes Tenant Academy training course ‘How to Start a Market Stall’.


Monica said: “The market stall course has been very helpful and has encouraged me to develop my ideas into a business to sell Caribbean food as a market trader.”

Monica also benefited from the New Enterprise Allowance Scheme. She attended  the introduction workshop and was given some finance support. This enabled her to turn her business dream into a reality, and become self-employed.


Monica said: “It has been an incredible journey so far. The support available has encouraged and strengthened my ability to start my own business and to become a market stall trader selling authentic Caribbean food. I have now expanded my business to pop-up restaurants helping to bring together a diverse array of authentic flavoursome and excellent quality fresh food. I would encourage anyone who is an NCH tenant and interested in starting their own business, to go on the free Nottingham City Homes training.”